Is Your Digital Platform Optimised for Voice?
ComScore is predicting that by 2020, 50% of all searches could be done by voice. The explosion in smart speakers have made accessing assistants like Alexa, Cortana and Google Assistant a lot more common place. But what should organisations be doing in order to engage with customers using this new medium. Essentially there are two main ways of doing this:
Creating an app to run on a smart speaker to provide a more personal experience. The apps can authenticate the users and then provide information specific to them. Ironically, at a time when mobile app platforms have developed to a point where you don’t need to develop a specific app for each platform this is not the case with voice assistants.
Optimising current websites so that they better return search results which are voice friendly. This involves ensuring that your site has a clear site structure with structured data and makes use of schema mark-up. It also means using natural language to answer questions and considering the type of questions that customers might ask and how they would be best serviced using voice search.
Voice search is different to typical online search. Users typically say more words and are after specific answers like “Who won the 1966 World Cup?”. As a result, content needs to be optimised for this new way of interacting with users. Ceox can help by providing knowledgeable staff to advise and assist in optimising your Digital Platform.